Key Features and Tools for Salesforce Marketing Cloud

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The Salesforce Marketing Cloud is a powerful marketing platform that presents comprehensive marketing data in a clear, concise way while also offering highly effective solutions to interact with customers. It features tools for social media management, advertising, email and mobile marketing providing insight into customer engagement and customer relationship strength. Let’s take a closer look…

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Salesforce Winter ’18 Release Highlights

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The winter release is always a big one and comes packed with great new features and functionality, and the Winter ’18 Release is certainly no exception! Let’s take a look at some of the top highlights that came with this release. Catching Lightning Some of the best and most powerful Salesforce Winter ’18 Release enhancements…

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What You Need to Know about Salesforce Pardot

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Pardot is a business-to-business (B2B) marketing automation tool that is part of the Salesforce family. Since its acquisition in 2013, more people than ever are using Pardot and discovering what it can do for their company. Here are some need to know essentials about Salesforce Pardot. Pardot Integrates with Salesforce but Is a Separate Platform…

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The Benefits of Salesforce CPQ

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The sales process needs to be as smooth and efficient as possible in order to close deals with new clients and maintain relationships with existing clients. Accurate pricing, discounts and terms, organized and efficient quoting and streamlined renewals are vital in building and maintaining your sales funnel. Fortunately, Salesforce CPQ makes this process easy. What…

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Tips to Get the Most out of Salesforce Analytics Cloud

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Today’s data demands a new standard of business intelligence. Salesforce Analytics Cloud allows you to visualize data from existing Salesforce and external data sources, providing users the ability to drill down and explore data to gain insight. However, as with all investments it is crucial to have a strong implementation plan in place in order…

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How to Engage with Non-Technical Customers

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The key to a successful project is to elicit the information necessary to write requirements that will meet the business needs. However, gathering information from the various stakeholders can prove to be challenging. Occasionally stakeholders do not have a technical background and what seems like a straightforward question might sound foreign to them. Here’s a…

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Advantages and Disadvantages of Waterfall and Agile Methodologies

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In the world of software development, two methodologies reign supreme…Waterfall and Agile. While these methodologies both aim to streamline project development, they take different approaches in doing so and typically have cult followings of Project Managers who prefer one over the other. But what makes these methodologies so different? What are the benefits and limitations…

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Salesforce Wave Analytics Provides The Competitive Edge

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Business isn’t easy. The sales landscape has always been highly competitive, but in recent years as consumers demand more quality choices and have increased resources to find them…sales teams are forced to innovate to keep up. In a marketplace saturated with competitors vying for your customers’ attention, it has become more important than ever to…

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How Salesforce Makes Data Integration and Management Easy

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Advances in technology, cloud computing, and CRM software have created unprecedented opportunities for companies to maximize every customer relationship, increase employee productivity, and facilitate easier collaboration. However, one of the biggest obstacles to the adoption of CRMs is the perceived burden of implementing the system and integrating existing data from legacy systems with the new…

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