Salesforce Einstein Analytics Benefits for Sales Managers

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Salesforce Einstein Analytics has revolutionized the way sales managers view data. Sales managers can now view the big picture like never before by tracking year over year performance, pipeline management, and other key performance indicators. Let’s take a closer look at Einstein Analytics and how it benefits sales managers. What Is Einstein and What Makes…

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Maximize Pardot by Evaluating Prospects

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Salesforce Pardot is a powerful B2B (business-to-business) marketing platform. It is designed to increase efficiency and efficacy of a company’s sales and marketing outreach efforts by helping companies focus and prioritize on prospects that have the most potential for sales and profitability. This ensures that companies aren’t wasting their marketing efforts on customers who will…

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Overcoming Low Salesforce Adoption Rates

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When working on a Salesforce implementation it is easy to become so focused on the implementation itself that you overlook the other, crucial side of the coin: Salesforce user adoption rates. A company that implements an efficient, well-designed Salesforce system that perfectly addresses business needs and priorities will yield little-to-no value from that system if…

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Meet Salesforce Marketing Cloud

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Companies are continually looking for ways to ensure that their sales and marketing teams are working together efficiently and that they are reaching customers and potential customers at the right time in the sales cycle and with the right message. With so many variables at place this can be tricky. However, Salesforce Marketing Cloud makes…

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Avoid these 3 Project Delivery Pitfalls

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Salesforce development projects, both big and small, all too often face the same broad categories of pitfalls that can result in the project going over-budget or past its deadline. By being aware of these common pitfalls you can understand the ways in which they may affect your particular project and take the appropriate steps to…

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Pardot vs Marketing Cloud – Which Tool is Right for You?

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Salesforce offers two extremely powerful marketing platforms to users: Pardot and Marketing Cloud. Both platforms have numerous advantages and when used to their full potential can deliver outstanding performance. However, there are some crucial differences between these two tools and it is important to ask yourself which one is right for your company. The Core…

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Einstein Analytics vs Standard Salesforce Reporting

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Salesforce is almost synonymous with efficient data management. Salesforce users have come to expect powerful native tools and ancillary apps from the AppExchange that provide valuable data insight. The standard Salesforce reporting tools are highly effective in their own right; however, by far one of the best data-driven business intelligence tools is Salesforce’s Einstein Analytics….

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Key Features and Tools for Salesforce Marketing Cloud

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The Salesforce Marketing Cloud is a powerful marketing platform that presents comprehensive marketing data in a clear, concise way while also offering highly effective solutions to interact with customers. It features tools for social media management, advertising, email and mobile marketing providing insight into customer engagement and customer relationship strength. Let’s take a closer look…

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Salesforce Winter ’18 Release Highlights

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The winter release is always a big one and comes packed with great new features and functionality, and the Winter ’18 Release is certainly no exception! Let’s take a look at some of the top highlights that came with this release. Catching Lightning Some of the best and most powerful Salesforce Winter ’18 Release enhancements…

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What You Need to Know about Salesforce Pardot

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Pardot is a business-to-business (B2B) marketing automation tool that is part of the Salesforce family. Since its acquisition in 2013, more people than ever are using Pardot and discovering what it can do for their company. Here are some need to know essentials about Salesforce Pardot. Pardot Integrates with Salesforce but Is a Separate Platform…

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