What Is Google+ And Do I Need to Market There?

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With the recent announcement about Google+ becoming the internet’s second largest social network supplanting Twitter, it has probably piqued your interest to wonder what the site is and does. We want to help you understand just what Google Plus is, including its history, features, and other important facts. History Google Plus officially launched on June…

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7 Mistakes To Avoid When Rebranding

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Change is inevitable and for a business to stay fresh and current it is essential that it changes with the times. Often this change can be as significant as an all out rebranding effort. Companies shouldn’t be afraid of reinventing their brand because it truly can be a great way for them to revitalize themselves….

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5 Bad SEO Practices We Still See Being Used

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Search Engine Optimization or SEO is a fundamental part of internet marketing. Effectively using SEO can mean the difference between your site staying in obscurity or pushing to the forefront of your industry. The good news is that more and more companies are beginning to understand just how important SEO truly is. Unfortunately that doesn’t…

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When Was The Last Time You Updated Your Website?

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One of the biggest problems that we see here at The Refinery is people with sites that haven’t been updated since they were first launched. This is somewhat of a “set it and forget it” mentality. You may be thinking that once you have your site up and running that there is no need to…

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