How Salesforce Makes Data Integration and Management Easy

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Advances in technology, cloud computing, and CRM software have created unprecedented opportunities for companies to maximize every customer relationship, increase employee productivity, and facilitate easier collaboration. However, one of the biggest obstacles to the adoption of CRMs is the perceived burden of implementing the system and integrating existing data from legacy systems with the new…

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How A CRM Can Transform Your Business

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Customer Relationship Management (CRM) software is designed to improve and manage customer relationships. To do this CRMs typically contain operational components that integrate and automate many process, as well as analytical components that gather sales, marketing, and customer data, and finally collaborative components that make it easier for employees within and between departments to work…

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The Power of Automated Marketing

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Automated marketing refers to a type of marketing that does not require active human involvement to perform at each interval. Similarly, marketing automation software can automate processes like sending emails, posting articles, or releasing content on social media. There is of course an initial setup involved in automated marketing and the marketing materials themselves still…

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Does Instagram Have Untapped Potential for Your Business?

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Instagram is one of the top social networking platforms in the world. It synergizes perfectly with the explosion of people taking selfies and there’s no doubt about its potential as a marketing tool when happy customers proudly post and share pictures of themselves with new products, or maybe even just the products by themselves. In…

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9 Signs Your Site Needs a Redesign

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Deciding when to redesign your site is tough – do it too often and you may unintentionally alienate customers, wait too long and you may already be missing opportunities and costing yourself money. Optimal redesign frequency may vary considerably from industry to industry and will depend on a number of very individual factors. However, the…

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Top 10 Social Media Sites Explained 10 Words Less

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By their nature social media sites and platforms occur in real time. However, this often extends beyond the simple posts themselves. Sometimes a new site seems to crop up over night and suddenly everyone is on it. Other times once popular services dry up and vanish seemingly on a whim. These qualities can make it…

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8 Fundamentals of Sending a Successful Business Email

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Email has transformed just about every sphere of society and nowhere is that more clear than in the world of business. Communications that would have once required a phone call, in-person meeting, or fax are now routinely handled quickly and efficiently via email. However, for business emails to reach their full potential it is important…

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10 Reasons Viral Content Goes Viral

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We’ve all seen content on the internet – be it an article, picture, video, or infographic – that was so prolific that we didn’t just see it once, but kept stumbling across it over and over. Not only that but our friends, family, and colleagues had seen it too. It may have even transcended the…

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16 Tips to Maximize Your DreamForce 2014 Experience

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Dreamforce 2014 is almost upon us and this year Salesforce is expecting a staggering 140,000 people to attend the event. There will also be over 1,400 expert sessions held, keynote speeches given by major figures such as Salesforce CEO Marc Benioff, former US Secretary of State Hillary Clinton, former US Vice President Al Gore, renowned…

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14 Reasons You Should Attend Dreamforce 2014

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Salesforce is holding its annual Dreamforce conference on Monday, October 13th through Thursday, October 16th in San Francisco. Thus with the event coming up so soon and its high profile in the tech, sales, and customer service arenas, business people from all of the country and in a variety of industries are likely debating whether…

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