How to Engage with Non-Technical Customers

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The key to a successful project is to elicit the information necessary to write requirements that will meet the business needs. However, gathering information from the various stakeholders can prove to be challenging. Occasionally stakeholders do not have a technical background and what seems like a straightforward question might sound foreign to them. Here’s a…

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Advantages and Disadvantages of Waterfall and Agile Methodologies

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In the world of software development, two methodologies reign supreme…Waterfall and Agile. While these methodologies both aim to streamline project development, they take different approaches in doing so and typically have cult followings of Project Managers who prefer one over the other. But what makes these methodologies so different? What are the benefits and limitations…

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Salesforce Wave Analytics Provides The Competitive Edge

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Business isn’t easy. The sales landscape has always been highly competitive, but in recent years as consumers demand more quality choices and have increased resources to find them…sales teams are forced to innovate to keep up. In a marketplace saturated with competitors vying for your customers’ attention, it has become more important than ever to…

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How Salesforce Makes Data Integration and Management Easy

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Advances in technology, cloud computing, and CRM software have created unprecedented opportunities for companies to maximize every customer relationship, increase employee productivity, and facilitate easier collaboration. However, one of the biggest obstacles to the adoption of CRMs is the perceived burden of implementing the system and integrating existing data from legacy systems with the new…

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How A CRM Can Transform Your Business

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Customer Relationship Management (CRM) software is designed to improve and manage customer relationships. To do this CRMs typically contain operational components that integrate and automate many process, as well as analytical components that gather sales, marketing, and customer data, and finally collaborative components that make it easier for employees within and between departments to work…

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The Power of Automated Marketing

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Automated marketing refers to a type of marketing that does not require active human involvement to perform at each interval. Similarly, marketing automation software can automate processes like sending emails, posting articles, or releasing content on social media. There is of course an initial setup involved in automated marketing and the marketing materials themselves still…

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Does Instagram Have Untapped Potential for Your Business?

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Instagram is one of the top social networking platforms in the world. It synergizes perfectly with the explosion of people taking selfies and there’s no doubt about its potential as a marketing tool when happy customers proudly post and share pictures of themselves with new products, or maybe even just the products by themselves. In…

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9 Signs Your Site Needs a Redesign

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Deciding when to redesign your site is tough – do it too often and you may unintentionally alienate customers, wait too long and you may already be missing opportunities and costing yourself money. Optimal redesign frequency may vary considerably from industry to industry and will depend on a number of very individual factors. However, the…

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Top 10 Social Media Sites Explained 10 Words Less

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By their nature social media sites and platforms occur in real time. However, this often extends beyond the simple posts themselves. Sometimes a new site seems to crop up over night and suddenly everyone is on it. Other times once popular services dry up and vanish seemingly on a whim. These qualities can make it…

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