8 Fundamentals of Sending a Successful Business Email

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Email has transformed just about every sphere of society and nowhere is that more clear than in the world of business. Communications that would have once required a phone call, in-person meeting, or fax are now routinely handled quickly and efficiently via email. However, for business emails to reach their full potential it is important…

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10 Reasons Viral Content Goes Viral

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We’ve all seen content on the internet – be it an article, picture, video, or infographic – that was so prolific that we didn’t just see it once, but kept stumbling across it over and over. Not only that but our friends, family, and colleagues had seen it too. It may have even transcended the…

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16 Tips to Maximize Your DreamForce 2014 Experience

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Dreamforce 2014 is almost upon us and this year Salesforce is expecting a staggering 140,000 people to attend the event. There will also be over 1,400 expert sessions held, keynote speeches given by major figures such as Salesforce CEO Marc Benioff, former US Secretary of State Hillary Clinton, former US Vice President Al Gore, renowned…

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14 Reasons You Should Attend Dreamforce 2014

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Salesforce is holding its annual Dreamforce conference on Monday, October 13th through Thursday, October 16th in San Francisco. Thus with the event coming up so soon and its high profile in the tech, sales, and customer service arenas, business people from all of the country and in a variety of industries are likely debating whether…

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10 Common Mistakes Content Marketers Make

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Just because content is king doesn’t mean there aren’t a few ill-advised jesters holding court. This is problematic because content mistakes will quickly undermine a company’s marketing objectives and cause readers and site visitors to tune out, perhaps for good. Worse many of the most common content traps are surprisingly easy to fall into and…

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Why A Content Calendar Is Critical to Content Regularity

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If content is king in the realm of online marketing then the content calendar is chancellor. Content calendars are like the wise advisors that direct the king’s attention and monitor what matters are those things that are most pressing and need urgent attention. Simply put, a content calendar is crucial for establishing and maintaining content…

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6 Popular Social Media Management Tools

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Effective social media management is one of the most important strategies a company can utilize to connect with customers and manage its image in the public perception.Even with dedicated social media managers on staff managing all of a company’s social media accounts, posts, mentions, friends, and followers it can easily become an overwhelming task. Fortunately,…

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The Benefits of Social Media as a Distribution Platform

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Facebook was founded in February of 2004 and in the decade since it has led the social media revolution, drastically changing the way people live their daily lives and the way businesses connect with customers. Facebook, together with other social networking sites like: Twitter, LinkedIn, YouTube, Google +, Tumblr, and many others, have collectively developed…

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4 Must Have Apps for a Salesforce CRM Administrator

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The job of a Salesforce administrator is often very challenging. It involves a great deal of time spent maximizing Salesforce CRM’s productivity and benefits, while minimizing inefficiencies and overcoming obstacles. A great Salesforce administrator will not only need to know how to effectively manage the CRM itself, but they will typically spend a good bit…

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6 Questions to Ask for Business Process Outsourcing

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Business Process Outsourcing, or BPO as it is commonly called for short, refers to outsourcing various aspects of your company’s business operations. A common example of this is employing a third party call center to help with customer support issues or hiring another company to handle administrative functions, payroll and accounting, or human resources. It…

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