Why Pay-Per-Click Marketing Doesn’t Have to Be Expensive

No Comments

In the early days of internet marketing and paper-per-click (PPC) campaigns, paid keywords on Google often cost very little, usually on average under a $1.00 per keyword per click. As the internet became saturated with companies advertising through pay-per-click campaigns on Google, Yahoo!, MSN Live Search, and Bing, the competition for prime keywords became fierce…

Read the rest

5 Must-Use Tips for Effective Billboard Design

No Comments

In the world of advertising, “larger-than-life” is practically par for the course, and outdoor print is literally the largest of all marketing media. Billboards have the potential to be an incredibly useful advertising tool because they are able to reach so many people over the course of their display period. They also play to a…

Read the rest