10 Reasons Viral Content Goes Viral

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We’ve all seen content on the internet – be it an article, picture, video, or infographic – that was so prolific that we didn’t just see it once, but kept stumbling across it over and over. Not only that but our friends, family, and colleagues had seen it too. It may have even transcended the…

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10 Common Mistakes Content Marketers Make

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Just because content is king doesn’t mean there aren’t a few ill-advised jesters holding court. This is problematic because content mistakes will quickly undermine a company’s marketing objectives and cause readers and site visitors to tune out, perhaps for good. Worse many of the most common content traps are surprisingly easy to fall into and…

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Why A Content Calendar Is Critical to Content Regularity

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If content is king in the realm of online marketing then the content calendar is chancellor. Content calendars are like the wise advisors that direct the king’s attention and monitor what matters are those things that are most pressing and need urgent attention. Simply put, a content calendar is crucial for establishing and maintaining content…

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The Importance of Building Equity in A Marketing Platform Before It’s Hot

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Today’s businesses exist in an era that indisputably has an abundance of different marketing platforms available. The first marketing ever was simple, word-of-mouth. Print advertising followed: newspaper ads, hand-distributed pamphlets/flyers, and then evolved to mailed materials like catalogs and brochures. Eventually, radio revolutionized marketing by allowing companies to connect with mass audiences. Television soon followed…

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How to Determine Content Strategy Regularity

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The term ‘content strategy’ is one of the major buzzwords of the current online marketing and SEO landscape. The idea of forming a content strategy and determining an ideal schedule for updates is something that more and more companies and individual sites are getting on board with. However, despite its growing prominence, many content writers…

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Should You Include Video on Your Website?

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One of the biggest recent trends in website content is an increasing number of video posts. These posts offer an interesting respite from the more standard text and graphic based format of content. Furthermore, as video technology continues to become more and more common and pervasive this trend only seems to be growing. However, while…

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Do You Have a Call to Action?

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A call to action is one of the single most important elements of a web page. In fact in many ways it is the most important, especially for a business. That is because a call to action is what actually gets the site visitors to take the desired course of action. Thus, without a call…

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The Positive Results of a Press Release

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With the rampant success of Internet marketing and digital business tools, many have dismissed the old ways of building a buzz about your company and advertising your latest products and services. Billboards, newspaper ads and TV ads are still in use, but they aren’t as widely used as they once were. Many in the business…

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Why Your Company Needs a Content Strategy Right Now

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The more consumers rely on the Internet, the more choices they have for every product and service they hope to purchase. This creates a huge level of competition for every company that offers goods or services to the average, everyday consumer. In the past, word of mouth and phone books were the only tools through…

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What is a Content Management System?

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Just like with technology, marketing has come a long way over the years. If you’re just starting out in your career or are trying your hand at marketing for the first time, you might not be familiar with all of the latest and the most effective marketing tools that you have at your disposal. Since…

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