8 Fundamentals of Sending a Successful Business Email

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Email has transformed just about every sphere of society and nowhere is that more clear than in the world of business. Communications that would have once required a phone call, in-person meeting, or fax are now routinely handled quickly and efficiently via email. However, for business emails to reach their full potential it is important…

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The Power of Email Marketing in 2014

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The digital age has advanced so quickly that even something as relatively-new as email can seem downright old fashioned. When it comes to marketing, however, email is certainly not ready to go the way of the dinosaurs. Email offers a number of distinct advantages that are hard to beat. It also remains one of the…

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Are Email Campaigns Still Effective?

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In the early days of internet marketing there were very few strategies and opportunities to take advantage of other than email marketing. No good marketing campaign ignored this fundamental area and in many ways email became the hallmark of internet marketing itself. However, in recent years some of the luster has faded from email marketing…

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