Pardot vs Marketing Cloud – Which Tool is Right for You?

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Salesforce offers two extremely powerful marketing platforms to users: Pardot and Marketing Cloud. Both platforms have numerous advantages and when used to their full potential can deliver outstanding performance. However, there are some crucial differences between these two tools and it is important to ask yourself which one is right for your company. The Core…

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Key Features and Tools for Salesforce Marketing Cloud

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The Salesforce Marketing Cloud is a powerful marketing platform that presents comprehensive marketing data in a clear, concise way while also offering highly effective solutions to interact with customers. It features tools for social media management, advertising, email and mobile marketing providing insight into customer engagement and customer relationship strength. Let’s take a closer look…

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