Maximize Pardot by Evaluating Prospects

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Salesforce Pardot is a powerful B2B (business-to-business) marketing platform. It is designed to increase efficiency and efficacy of a company’s sales and marketing outreach efforts by helping companies focus and prioritize on prospects that have the most potential for sales and profitability. This ensures that companies aren’t wasting their marketing efforts on customers who will…

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Pardot vs Marketing Cloud – Which Tool is Right for You?

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Salesforce offers two extremely powerful marketing platforms to users: Pardot and Marketing Cloud. Both platforms have numerous advantages and when used to their full potential can deliver outstanding performance. However, there are some crucial differences between these two tools and it is important to ask yourself which one is right for your company. The Core…

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What You Need to Know about Salesforce Pardot

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Pardot is a business-to-business (B2B) marketing automation tool that is part of the Salesforce family. Since its acquisition in 2013, more people than ever are using Pardot and discovering what it can do for their company. Here are some need to know essentials about Salesforce Pardot. Pardot Integrates with Salesforce but Is a Separate Platform…

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