Does Instagram Have Untapped Potential for Your Business?

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Instagram is one of the top social networking platforms in the world. It synergizes perfectly with the explosion of people taking selfies and there’s no doubt about its potential as a marketing tool when happy customers proudly post and share pictures of themselves with new products, or maybe even just the products by themselves. In…

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Top 10 Social Media Sites Explained 10 Words Less

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By their nature social media sites and platforms occur in real time. However, this often extends beyond the simple posts themselves. Sometimes a new site seems to crop up over night and suddenly everyone is on it. Other times once popular services dry up and vanish seemingly on a whim. These qualities can make it…

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6 Popular Social Media Management Tools

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Effective social media management is one of the most important strategies a company can utilize to connect with customers and manage its image in the public perception.Even with dedicated social media managers on staff managing all of a company’s social media accounts, posts, mentions, friends, and followers it can easily become an overwhelming task. Fortunately,…

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The Benefits of Social Media as a Distribution Platform

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Facebook was founded in February of 2004 and in the decade since it has led the social media revolution, drastically changing the way people live their daily lives and the way businesses connect with customers. Facebook, together with other social networking sites like: Twitter, LinkedIn, YouTube, Google +, Tumblr, and many others, have collectively developed…

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How to Use Facebook for Public Relations

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The early days of public relations had PR professionals doing their press releases on traditional platforms such as newspapers, radio, and television. Those platforms are still relevant today. The chances are high that most modern public relations strategies will also place an emphasis on blogs and social media, particularly Facebook. Facebook offers a number of…

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How To Use Facebook for Recruiting

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As the US economy continues to recover and companies across the nation in the full spectrum of industries begin to hire new employees the topic of recruiting becomes a pressing concern. It is not enough merely to hire employees to fill seats; for a company to get ahead it needs to recruit top quality talent….

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What is LinkedIn? Features and Benefits of the top Social Network for Professionals

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LinkedIn is a social networking site that is specifically designed for business networking. It allows business professionals to connect with each other, cultivate their relationship, and meet each other’s additional contacts, thereby expanding the web to more and more people. Since the focus is on business it allows people in similar industries and career trajectories…

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How to Build Buzz on Twitter to Maximize Potential Reach

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Twitter is one of the major social network sites and it provides an excellent way for businesses to promote themselves to customers. However, building a buzz on Twitter is no easy process. In fact there are quite a few considerations to keep in mind and you must make sure to manage your Twitter account effectively…

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