Just like with technology, marketing has come a long way over the years. If you’re just starting out in your career or are trying your hand at marketing for the first time, you might not be familiar with all of the latest and the most effective marketing tools that you have at your disposal. Since content management has become such a popular marketing tool, you’ll want to make sure that you have a top notch content management system. But before you can do that, you need to figure out what a content management system is in the first place.
Content Management System
A content management system is a powerful computer program that allows users to publish, revise and edit blog posts, articles and various other types of content all from a single location. Not only are content management systems easy to maintain, they also make group projects and collaborations much easier and efficient. You might have used a content management system without realizing it if you’ve ever put up a Web page on a Web page server or ISP.
The Value of a Content Management System
Content management systems provide direct and immediate access to the owners of a Web page, allows owners to update their Web pages faster, makes online tasks easier for individuals who are unfamiliar with HTML and makes it easier to keep up with who made what changes to a Web page and when those changes were made.
Creating a Personalized Content Management System
When you’re choosing your own content management system, you’ll want to write out what you need out of a content management system so that you don’t select one with features that you don’t need.
While you might be under belief that every content management systems allows you to delete, create, organize and edit pages, the truth is that all of them have this core functionality. There’s also the chance that even if you do select a CMS that carries out all of these tasks that they won’t necessarily be as intuitive and easy to use as you might expect them to be. For example, not every blogging platform will allow you to arrange your page in a branched hierarchy. Sometimes posts are arranged by category and date, which can be preferable to some users and frustrating to others. When it comes to core functionality, you’ll not only want to think about your present requirements, but your future requirements as well.
The editor feature allows you to both alter and add content. In most cases it allows the user to format their material as well, adding font and color if they wish. Recently, CMS developers have started making changes to the editor feature so that the user doesn’t have too much control over the design of the Web page. With too much control, users risk ruining how consistent the design and branding of the site is. Another pitfall that has been associated with the old editor feature is that the CMS has to blend content and design in order to achieve a certain level of control over the design. The revamped editor feature allows users to tweak links and headings without the need to include details about how all of those page elements should appear. Believe it or not, but you might find it preferable to get a CMS that doesn’t give you control over the appearance of your Web page.
For the search options, there are a few things that you’ll want to look for. If you like to change up your website regularly, you’ll want to know how often the search engine indexes your website. You should also find out if the CMS’s search feature indexes all of the content on the page, including files that you have attached on the page. How fast is the search feature? Is there a way that you can focus the search function to a certain part of the Web page or at least sift through the search results?
Presentation is important, and that’s undoubtedly true when it comes to a CMS. You don’t want the presentation of your Web page to be ruled by technology since you have a way to separate content and design. Not all CMS creators subscribe to the best practices, which in turn produces management systems that create horrible code. What this does for users is tie their hands when it comes to accessibility and overall design. What you’ll want is a flexible CMS that allows you to gather and publish your content the way that you want. To figure out if you have the right system for this, ask yourself if you can retrieve blog posts or news stories in reverse chronological order? Is it possible for you to share events on a calendar? Can you find the newest user comments and attach them to the home page? A flexible CMS is one that you’ll undoubtedly want since you never know when you or your business will have different demands.
A good content management is essential to an online business, both small and large. Not only do management systems make content easier to manage, they also result in better overall results.