In today’s always-on, highly connected world, customers expect businesses in all industries and all sizes to have a digital presence. The lack of this presence can create inconvenience for the customer or even undermine the company’s credibility. The Refinery Source works closely with clients to create a comprehensive plan for establishing or expanding the company’s digital experience.
The fundamental first step in creating a solid online presence is designing a sleek, modern website that reflects well on the company. It should create a strong first impression and quickly convey what the company does and what makes them special in the industry. Design aesthetics have evolved in recent years, and it’s important to realize that even if your company always has a website, it may be out of date and could be sending the wrong message to current or potential customers.
Customers expect the companies they do business with to have a social media presence. For many customers, social media is their preferred method of reaching out to a company and engaging with them. Social media offers an excellent platform for marketing and promotion to help build brand recognition. It is crucial to be aware of what your customers are saying about the company on social media. A strong, active social media presence helps build trust and confidence with your customer base.
Content marketing establishes your company as a thought leader in the industry. It helps establish your authority as an expert and can provide extremely valuable resources and information to customers that make them more likely to reach out to you for business. Content marketing should focus on releasing quality, useful content that visitors want to read and should not be too explicitly focused on sales and promotional efforts. Your visitors should trust the objective value of your content and not interpret it is as simply an advertisement for your company.
Email and Newsletters
Email and newsletters offer an excellent opportunity to stay fresh and relevant in the minds of your customer base. Use these platforms to announce product releases, company news, sales and promotions, as well as a full range of other relevant information about your company. Remember that as with your website design and content marketing, the quality of your design and message is crucial for effective email newsletters.
The Refinery Source takes a comprehensive, diverse approach to the digital experience. We will carefully analyze your company’s unique position in the market to determine which approach will work best and yield the most return ensuring that your digital efforts reflect your company values and mission.