Print media campaigns are one of the original forms of modern advertising. They provide marketers with a way of physically getting their promotional or ad material directly in the hands of potential customers or clients. In recent times the popularity of print media campaigns has waned slightly as internet marketing has increased in prominence. However, despite this shift in focus, print media campaigns still have a huge role to play in marketing.
Each type of marketing campaign comes with its own unique set of advantages and disadvantages. Print media campaigns are certainly no exception. In fact they have a number of advantages over other marketing campaigns such as internet marketing, television and radio ads, or promotional items. For example print media campaigns allow for:
- A physical copy of all of the relevant information for the customer.
- A highly targeted way to distribute to a certain area or group of people.
- A relatively low cost production.
- An ease of mass distribution.
- A low tech marketing solution that works regardless of electricity or internet connectivity.
There are a number of different types of print media. In fact the flexibility of print media is another advantage that it has over many other types of marketing. Some of the most common formats in which print media is distributed include the following:
- Letters and mailers
The Refinery is very skilled in print media campaigns and can offer a wide selection of different services. In order to best utilize print media we will do research on your customer base to determine the best, most appealing way to reach them. Once that is determined we can put together a print media campaign that is specially tailored for your company. Our services in for print media campaigns typically include the following:
- Creation or assistance in the design and content of the print media.
- Brainstorming about locations for distribution.
- Help integrating any technological components such as coupon codes.
- Production of the print media itself.
The Refinery is pleased to be able to provide our clients not only with the intellectual, strategic, and creative components of a print media campaign, but also with the actual physical production of the materials itself. We can get the materials printed for you at a low cost and with a very high quality. We can also do so quickly to ensure that you have them in time for any big events or by any major deadlines.
Once the print media campaign has been launched The Refinery’s services don’t end there. We are happy to help you monitor the results of the campaign so that its overall effectiveness can be gauged. This also enables us to tweak future campaigns as necessary for optimal performance. For example based on the information we might be able to determine that the campaign was more successful in one geographic location than another or that the customer base responded better to one format than another. Please contact The Refinery so that we can discuss specific options for your particular business.