When it comes to marketing strategies it is tough to beat the near universal appeal that promotional products have with customers. It is natural of our human nature to consider something that is free. Unlike just about any other marketing material that you give your customers this type will be something that they enjoy and may actively seek out. We all have that custom branded pen at our house, in our glove box, or at our office. We all have that koozie we picked up many years ago, maybe it was given to us, or we found it somewhere. It’s these products that linger in our everyday life, which we can help get in the hands of your customers, and most importantly…noticed by your potential customers.
There is an almost countless number of different promotional items available. All that is needed is the ability for the item to receive some sort of customization that bears the company’s name, logo, product, or other information. Often the decision of which item(s) to purchase will come down to an event, branding focus, or other marketing opportunity. Some of the most common promotional items include:
- Tote bags
This is just a very short list of some of the most common items. Nearly anything can become a promotional item if it is printed with the company’s information and given away. Much more expensive items like: watches, wine, executive pens, etc. are purchased less often and typically only when there is a very large potential for return and/or that item is part of a bigger overall promotion.
Promotional products have a number of distinct advantages. In addition to being desirable to the customers or potential customers who receive them, they also help build goodwill in general. Custom promotional items also provide an enduring way to advertise. If the promotional items are given away as part of a contest or other event it can be a great way to build publicity and awareness in general.
The fact is, that our brains ignore many of the hundreds of branding messages we see each day. Executing a diverse product makeup in your promotional mix is important, because it assists in the saturation and frequency of of your brand to customers. Branding must be present and proactive. Design must be intuitive.
Here at The Refinery we offer a full range of services when it comes to promotional products. We have existing relationships with many of the vendors who sell the blank products as well as the printer and embroiderers. This allows us to get you great pricing on the items and often we can also get you a quicker than usual turnaround time.
We have extensive knowledge of design and can assist you with producing standout artwork. This will further help ensure that the item is consistent with your overall branding and marketing strategies. We’re here to brainstorm with you regarding what items might be particularly beneficial for your industry and customer base. Lastly, as part of an on-going relationship with your company we will have your design and order information handy, but kept secure and private, to ensure that you can quickly reorder as quickly and easily as possible. For more information regarding promotional products please contact us.