Facebook was founded in February of 2004 and in the decade since it has led the social media revolution, drastically changing the way people live their daily lives and the way businesses connect with customers. Facebook, together with other social networking sites like: Twitter, LinkedIn, YouTube, Google +, Tumblr, and many others, have collectively developed into an unprecedented distribution platform that allows companies to distribute content quickly and efficiently.
Social Media Is Broadly Accessible
One of the main benefits of social media is that it is very broadly accessible. Just about all social networking sites allow free signup and registration and users can likewise began making posts absolutely free. Furthermore, as long as the content being distributed is in line with site guidelines and doesn’t violate spam regulations a company is able to post whatever they like and reach any follower in their network.
This is in contrast to a magazine or periodical publication which may be very difficult to publish in without experience, a reputation, or a considerable budget. Even many curated blogs and online communities may be difficult for beginning companies to access and use as a distribution platform. With social media content can be released with the click of a few buttons.
Social Media Is an Inexpensive Platform
As social media has taken off whole new professions and companies have been started specifically to deal with it. These social media managers may be worth the investment for larger companies or companies that need a high volume, carefully strategized social media plan. However, they are by no means required by all companies, especially those who already have a team of social media savvy employees and wish to use social media for occasional content distribution. In these later instances using social media as a distribution platform is essentially a tool for free publicity.
Social Media Allows Dialogue
With traditional distribution platforms like books and magazines there is a significant disconnect between the content publisher and the audience. Readers who wish to challenge the writers’ points of views, seek more information, or make comments must take the time to write in. Even online posting, which frequently allows reader comments, still often requires those readers to login or signup before they can respond. By contrast most viewers who access something on social media are already logged in and can respond almost immediately. This allows for real time feedback and helps companies begin a personal dialogue with potential customers.
Posting on Social Media Can Generate New Followers
One of the great things about social media as a distribution platform is that it can in turn help generate new followers. Companies that make posts that are compelling and interesting to readers are very likely to attract new followers, fans, or favorites. This in turn will influence the scope of the company’s influence and allow them to reap a variety of additional rewards including higher traffic to their site and quite possibly new customers.
Social Media Can Go Viral
The big goal of most social media campaigns is to make the content go viral. This combines the benefits of ease of response with the generation of new followers as a chain of viewers take the easy step of sharing your content with their own network of followers, thereby exponentially increasing the number of views it gets. This allows content to spread like wildfire, far faster and farther than it could ever go by traditional means.
Social Media Distribution Boosts Site Traffic
Social media distribution helps boost the site traffic for the company that releases it. That is because people who view the content are naturally curious about the source and interested to see if they have anything similar on their site. Once they visit the site they could be converted into long-term fans and followers, or outright into customers.
Social Media Distribution Helps Establish Authority
Another major benefit of using social media as a distribution platform is that it helps establish authority for the company posting it. By sharing informational resources and articles on social media the company posting them demonstrates their expertise in a given industry. This in turn lends the company extra credibility with potential customers.
The benefits of using social media as a distribution platform are wide and varied. These benefits are also only likely to increase as new social networking sites build market share and attain even higher adoption rates by the general public. A social media content distribution strategy will likely become a must have for just about all businesses wishing to compete in the increasingly social age.