Key Features and Tools for Salesforce Marketing Cloud

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The Salesforce Marketing Cloud is a powerful marketing platform that presents comprehensive marketing data in a clear, concise way while also offering highly effective solutions to interact with customers. It features tools for social media management, advertising, email and mobile marketing providing insight into customer engagement and customer relationship strength. Let’s take a closer look at some of Salesforce Marketing Cloud’s key features.

Marketing Cloud Key Tools

Journey Builder – Journey builder is a B2C (business to consumer) journey management tool that creates a personalized customer experience based on way the customer interacts with the targeted engagements. It offers targeted advertisements, personalized emails, real-time conversation options, and mobile notifications based on what will be most effective for the customer based on their position in the journey lifecycle.

Analytics Builder – Analytics Builder is a tool that provides insights about customers and allows your sales team to deliver strategic solutions based on these insights in real time. It does this through powerful data visualizations and options for creating strategic goals or building detailed reports based on key performance indicators (KPIs).

Audience Builder – Audience Builder helps companies segment their customers based on particular metrics that in turn allows the company to market to these customers more effectively. It analyzes customer trends, marketing opportunities, and other specific qualities of your target audiences and then provides actionable steps you can take to improve engagement with this segment of your customer base.

Personalization Builder – Personalization Builder works hand-in-hand with audience builder and the other Marketing Cloud tools to create highly personalized profiles based on customer behavior and patterns. This allows you to provide product recommendations, search the customer’s habits, or recognize trending behaviors that can help you improve customer engagement.

Content Builder – Content builder is a Marketing Cloud tool that helps you manage all your company’s content in a single central location, thus allowing for better searching, filtering, and tagging, and providing a more optimized content creation experience.

Marketing Cloud Connect – Marketing Cloud Connect brings all the power of Sales and Service Cloud to Marketing Cloud by integrating the platforms. These tools and features together help improve collaboration between your sales, marketing, service, and other teams. It helps the various departments in your company provide a consistent, personalized customer experience.

Marketing Cloud Features

Marketing Cloud also provides an array of other powerful features that help automate, customize, and improve the marketing process. Such features include:

  • Campaign Management
  • Personalized Email Templates
  • A/B Testing
  • Multi-Channel Communication
  • The Automation Studio
  • Flexible Report Options
  • Data Management
  • Social Media Marketing Tools
  • And Much More!

The Refinery Source Helps Clients Get the Most from Marketing Cloud

The tools and features discussed in this article are just a few of the many highly effective resources offered by the Salesforce Marketing Cloud. One of the great things about this platform is that it is highly scalable and can provide value to companies across a full range of industries. The Refinery Source will work closely with you to help you reap the most value from your Marketing Cloud experience.

By Kevin Knight

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