Integrated Marketing Enhances Sales for Major US Restaurant Chain
- Industry: Restaurants and Food Service
- Results: Streamlined marketing data model
- Deliverables: Marketing Cloud Migration and Integration with Salesforce Sales Cloud
- Products: Marketing Cloud; Marketing Cloud Connect; Salesforce Sales Cloud
The Refinery Source helped a major US restaurant chain integrate and streamline their marketing system. The client is a national restaurant chain serving deli-style food in 28 states, has been in business for over 40 years and operates more than 250 delis nationwide. A major focus of the company is providing fresh, nutritious food with an emphasis on customer satisfaction.
The client reached out to Refinery Source to help in transforming the way they interact and engage with customers by using an automated, data-driven solution for marketing activities. The client needed to migrate the existing ExactTarget instance to Marketing Cloud Enterprise 2.0 and also needed a way to manage Marketing Subscriber data from multiple sources in a single database. This would create a comprehensive marketing platform and ensure quality of data for millions for subscribers.
The Refinery Source helped our client streamline their marketing data model by integrating multiple data sources with Salesforce Sales Cloud, making it the source of truth for Marketing Subscriber data. Integrating Marketing Cloud and Sales Cloud with Marketing Cloud Connect ensured that marketing interactions were based on the most current subscriber data and customer Journeys were influenced by subscriber data from all sources.
The Refinery Source delivered a comprehensive marketing platform that is easy and intuitive to manage and maintain.The integrations between Sales Cloud and Marketing Cloud enabled the client to track consumer behaviors and interests across multiple channels to personalize marketing interactions. This insight from their combined marketing and sales data helped them find new opportunities to connect with their customers and deliver great, high quality food.