Providing Better Lead Management Through Marketing Automation

Leads and existing customer relationships are crucial for the success of any business. Managing them well requires care and and dedication and specialized marketing strategies. However, many elements of marketing can be very repetitive, for example email blasts, routine social media posts, or updating webpages to reflect the latest sales or marketing campaigns. Yet these repetitive tasks are essential for building brand awareness and cultivating a loyal customer base. Marketing Automation, when used correctly, makes sales and marketing teams more effective allowing them to meet goals and objectives.

Smarter Marketing Automation Tools

Marketing Automation software allows a business to interact at a personal level with customers and leads. The software creates dynamic messages based on a predetermined set of criteria or when an outcome is met. For example, when someone creates an online account with your company you may have the automated marketing system send them a welcome email. After a certain amount of time has lapsed, they may receive a followup email to check in. Finally, following a purchase or after a set amount of time without a purchase, the customer may receive another marketing email. Tailoring content to a customer or lead’s interests builds stronger relationships and helps drive conversions and revenue.

The Advantage of Marketing Automation

Marketing Automation is one of the single best things you can do for your marketing department. It typically provides some or all of the following benefits:

  • Increased conversion rates and revenue
  • Better customer satisfaction through personalized content
  • Greater consistency
  • Greater reliability and accuracy
  • Stronger brand awareness

Companies from all sectors can benefit from marketing automation, whether they are delivering a physical product, a service, or a system.

Your Marketing Automation Solution

The Refinery Source works closely with clients to determine their particular marketing needs, customer base, and priorities. This allows us to provide a marketing automation solution that will yield the best results while empowering your marketing team to work on projects that call for more direct human involvement. Marketing Automation also lends itself very well to split testing and analytics that will determine what is working and what isn’t. Thus your marketing campaign can be tweaked and optimized until it is functioning at peak performance levels and maximizing the value of each and every lead or contact.